THE BARISTA EVENT IN VERONA

An evening in Verona with Singer Reimagined & Orologeria Concato

We had the pleasure to introduce our new Singer Flytrack Barista during an exclusive event we hosted in Verona last week. During the cocktail we introduced our new creative Flytrack timepiece which combines the love of the espresso ritual with the engineering of an exclusive timepiece.
John Doe

We were thrilled to unveil a further exclusive Flytrack edition, designed to celebrate the introduction of our brand to the Italian market, in collaboration with Orologeria Concato in Verona.

Marco Borraccino, co-founder and creative director of Singer Reimagined is both an Italian and a coffee aficionado. His love for espresso led him to imagine the BARISTA scale allowing easy measurement of the extraction time for your favorite coffee style prepared with your espresso machine.

The coolest Singer Vehicle Design bolide made the trip to welcome our Italian guests in Verona. Shown during the event, the car demonstrate our philosophy at Singer ‘Everything is important’, giving audiences a chance to experience Singer’s aesthetics. 

We were happy to unveil our latest watch that celebrates elements of Italian culture and lifestyle. It was also the opportunity to showcase the full Singer’s watch collection in an exceptional setting enjoying the evening on the Veronese rooftop. 

Singer Flytrack is a “time only” watch, featuring our signature peripheral hours-disc indication combined with central minutes and central swiping seconds.
John Doe

A watch that celebrates elements of Italian culture and lifestyle requires an appropriate visual style. 

For this edition the newly introduced stainless-steel case is hand-finished with circular brushing and polished edges. The dial is matte brown, velvet-touch with the unique one-minute coffee brewing scale traced in contrast using a subtle beige color. A circular brushed golden rehaut, with a contrasting 60 second indication in black, underlines the refinement of this timepiece.

The peripheral, rotating hour disc is presented in black matte ceramic and features 12 luminescent markings. The luminescent orange hour pointer is placed at 6 o’clock, in Singer tradition. 

A dark brown smooth calf strap, with brown stitching, is completed with a matching stainless-steel folding buckle.

The Barista edition extends the Flytrack collection that began with the Tachymeter, Pulsometer and Telemeter variants. 

Each design is distinctive and purpose oriented but shares the same signature Flytrack function.

The Singer Flytrack Barista Edition is produced as a limited edition of 30 numbered units. 
John Doe