SUMMER OF SINGER
For her and for him, the two models of the new 1969 collection combining wearability, a strong personality and an elegant, distinctive style. All this condensed to only 40mm.
FLYTRACK COCKTAIL EDITION
Singer in partnership with GMT Publishings and the Fine Watch Club creates a new and creative watch that has not been done in the chronograph’s world before. The Cocktail scale allowing you to prepare your favorite stirred cocktail by measuring the melting of ice in your drink recipe.
24H CHRONOGRAPH TRACK1 ENDURANCE
The Official Watch Partner. Singer Reimagined presents the unique, limited-edition of 24 watches celebrating Singer’s involvement in the 2023 the 2023 World Endurance Championship FIA and the 100th edition of the legendary 24 Hours of Le Mans motor race.
8-TRACK ONLY WATCH 2023
Singer Reimagined is proud to participate to the 10th Edition of Only Watch. For this year’s Only Watch charity auction, Singer Reimagined collaborated with Genus to create the 8-Track Watch. Together the two brands rekindling the flame of the childlike sense of wonder that lies dormant in each of us, bringing back a flow of memories.
AT SINGER WE CONCEIVE UNCONVENTIONAL CHRONOGRAPHS POWERED BY ENGINES STANDING APART FROM ALL PREVIOUS CHRONOGRAPH MOVEMENTS.
Singer Reimagined was created in 2017 to explore the world of high watchmaking.
The more you scratch the surface with Singer’s work, the more there is to discover. It is about a never-seen-before movement that took a decade in development, an authentic design, an engineering talent from automotive and horological worlds and a love affair between California and Geneva.
Everything is important
Our watches are defined by the need to improve, to ignore convention, edge closer to perfection and to wonder «what if ?»
We believe that beauty comes from the uncompromising pursuit of optimized functionality, obsessively searching for ways to optimize every elemental strand of design.
From Los Angeles to Geneva
Singer Reimagined is an award-winning high-watchmaking company, based in Geneva. It is part of Singer Group, the Californian-based luxury brand that has become globally renowned for its bespoke restorations of the Porsche 911.
The brand has become synonymous with the concept of Reimagining – bringing together iconic design with twenty-first century engineering and material science.