The Art of Watchmaking & The Art of Espresso.

The Singer Flytrack Barista combines the love of this espresso ritual, performed countless times every day around the world, with the engineering of an exclusive timepiece.
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In 2020, our philosophy Relentless Pursuit of Excellence, led us to develop a cutting-edge, zero-reset function with our collection of minimalist Flytrack models.

Today we are thrilled to unveil a further exclusive Flytrack edition, designed to celebrate the introduction of our brand to the Italian market, in collaboration with Orologeria Concato in Verona.

Marco Borraccino, co-founder and creative director of Singer Reimagined is both an Italian and a coffee aficionado. His love for espresso led him to imagine the BARISTA scale allowing easy measurement of the extraction time for your favorite coffee style prepared with your espresso machine. Espresso brewing is an art. Precision is the key.

The Singer Flytrack “Barista” represents the meeting point of two universes: The Art of Watchmaking and The Art of Espresso.

Many factors are involved in the extraction of the perfect single espresso shot, beginning with 6 to 8 grams of your favorite, freshly ground arabica, pressed with an espresso tamper and the correct amount of force. Extracting the perfect 30ml espresso shot then takes between 25 to 30 seconds using hot water between 90 and 95 °C at a pressure of 9ATM.

The longer the extraction time shown on the scale, the larger (and more diluted) your coffee style. Just be aware that Italians would complain to anything longer than an Espresso! 

When brewing an espresso shot, the first 5 to 7 seconds – the orange area on the dial scale – correspond to the infusion of hot water into ground coffee. Nothing happens visually yet. The magic is happening inside the filter. Next, the first drops of a rich, black liquid are seen, followed by a dense foam spilling.

Depending on the amount of time you keep your coffee dripping into the cup, taste, strength, density, acidity and fragrances will evolve. Ristretto, Espresso, Lungo or Americano? 

There are only guidelines in coffee brewing, no hard and fast rules. What really matters is how each one enjoys its coffee the most!

Singer Flytrack is a “time only” watch, featuring our signature peripheral hours-disc indication combined with central minutes and central swiping seconds.
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A watch that celebrates elements of Italian culture and lifestyle requires an appropriate visual style. 

For this edition the newly introduced stainless-steel case is hand-finished with circular brushing and polished edges. The dial is matte brown, velvet-touch with the unique one-minute coffee brewing scale traced in contrast using a subtle beige color. A circular brushed golden rehaut, with a contrasting 60 second indication in black, underlines the refinement of this timepiece.

The peripheral, rotating hour disc is presented in black matte ceramic and features 12 luminescent markings. The luminescent orange hour pointer is placed at 6 o’clock, in Singer tradition. 

A dark brown smooth calf strap, with brown stitching, is completed with a matching stainless-steel folding buckle.

The Barista edition extends the Flytrack collection that began with the Tachymeter, Pulsometer and Telemeter variants. 

Each design is distinctive and purpose oriented but shares the same signature Flytrack function.

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A single touch of the pusher instantly reset to zero the central sweeping second-hand. Releasing the pusher sets the second hand in motion, allowing instant measurement of short intervals of time (60 seconds). An operation that can be repeated as many times as needed, without interfering with the timekeeping of your watch. 

The Flytrack mechanism is also designed to be used as a hacking seconds device to synchronize your watch with an accurate timekeeping source. By keeping the push button down, the seconds hand will stay still, allowing you to release it precisely at the correct moment.

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we are thrilled to unveil the Barista exclusive Flytrack edition featuring the exceptional scale allowing easy measurement of the extraction time for your favorite coffee style prepared with your espresso machin

The Singer Flytrack Barista Edition is produced as a limited edition of 30 numbered units.  

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Developed in collaboration with Agenhor, Singer Flytrack movement, AG6364, has noble descendants, sharing its architecture with the prestigious, award winning, Agengraphe.

A dedicated development, focused on efficiency and performance, drove our technical team and watchmakers to imagine innovative solutions to deliver a playful yet useful complication aiming to be the most minimalistic iteration on the chronograph theme. 314 components, manual winding, two barrels providing 55h of power reserve, 49 jewels and a unique flyback & zero-reset function.

All characteristics providing the Singer Flytrack with the pedigree of a future classic.