UNA STORIA MILANESE
By Marco Borraccino / 5min read
They say Milano is cold (much less than Geneva!), gray (rather Safran!), and industrial (proof of Italy’s immense creativity through history!), a city where the praise “sea, countryside, and mountains are no more than an hour and a half by car” has always been a pride.
As you can figure, Milano is in my blood.
I was born in Milan, I grew up in Milan, I was inspired by “Milàn l’è un gran Milàn’’, and I was very proud to be back to Milan presenting my creativity and vision of horology with Singer timepieces.
A positive connection between man and object
Milano embodies a timeless style, an unchanging refinement, a “je ne sais pas quoi” very italiano, not to be found elsewhere, energizing the daily life with a little magic and lot of sophistication. This vibrant ecosystem has always inspired me to be the designer I am today.
It must be said that Milano is the Italian city which best represents
the “Made in Italy”, with the full adherence of aesthetic form to practical function. Design and execution of daily objects transformed into beautiful, indispensable, and inspiring items.
This is exactly how I design and re-imagine each Singer chronograph.
Inspired but never constrained by history and traditions, each timepiece is a testament to Singer’s promise to creating watches that are functional as they are beautiful, embodying a perfect harmony between form and function.
Classici senza tempo
Is the love of this philosophy and creativity, that gave birth to the Singer 1969 Collection – sophisticated both by the mechanism and the display; timeless by the materials and the design codes.
As you may have already guessed, I’ve always been fascinated by the golden decades of design between the ’60s and ’70s and especially Italian designs.
Castiglioni, Ponti, Zanuso, Magistretti working in collaboration with emerging “design” companies, started creating the furniture, lamps, and technical objects that would shape the full development of Italian design in the 1960s and 1970s.
It takes genius to turn ordinary shapes into aesthetically noteworthy functional design projects – The exceptionality of ordinary objects marks the italian style, in an elegantissimo way.
A presto !
A nostalgic late-1960s design and a collection of timepieces fueled by passion within the Singer 40mm case
